As the musical genius and expert provocateur George Michael lamented, “Sex is natural, sex is good. Not everyone does it, but everyone should. We couldn’t agree more.

Sometimes you need a little help getting there, though, so we’ve researched some amazing online sex toy stores that have the best options when it comes to toys, clothes, accessories, furniture, and everything else. that you might need to get the job done.

Maybe you are looking for something as simple as a wand vibrator or something as complex as a latex ball gown for your next BDSM party, but either way you will find what you got. need in one of these online stores.

Read on to find your new favorite way to shop for all things sex and let the fun begin.

Better: Educational and suitable for homosexuals

Spectrum Boutique describes itself as a “sexually positive toy store that takes a pragmatic approach to sexuality and sex education”. We first discovered the store through the boisterous Instagram of Zoë Ligon, owner and “Dildo Duchess” several years ago, a place where she posts a stream of hilarious, entertaining, moving and still content. frequently related to sexual health information and questions about it many are afraid to ask.

Based in Detroit, Spectrum has been around since 2015 and caters to all identities with equal enthusiasm. Toys and tools are not segregated into gender specific categories, making it a user-friendly store where you can feel free to experiment with whatever appeals to you. All products are 100% body safe and carefully selected by Zoë herself, so you always get an informed stamp of approval on your purchase. Bonus: US shipping is free on orders over $ 99!

Better: Budget toys and lingerie

Adam & Eve is a must-have for many, and although it’s heavily gendered and a bit more old-fashioned by today’s standards, it’s still a great place to find a deal on basics like butt plugs. and lace lingerie.

Founded in 1971 (which makes 50 years!), Adam & Eve has always aimed to provide clear, fair, and supportive service, even accepting 100% questions-free returns on items returned when not working for the Buyer. The categories are easy to navigate and offer hundreds of product options, and it’s usually easy to find at least some sort of discount on a single product using the codes they post through email newsletters and newsletters. sponsored influencers, so you will rarely pay full price for something. you are buying just for fun.

A great product for any beginner is the Adam & Eve Magic Massager Deluxe. It’s not as potent as the famous Magic Wand brand, but it gets the job done and far outperforms its cheap price, perfect for those who are just starting to experiment.

Better: Store suitable for women

The first Babeland was founded in 1993 in Seattle, Washington, to fill the empty niche of sex toy stores aimed specifically at women. In addition to the original boutique, there are three locations across New York City, and each one focuses on guilt-free fun, holistic sex education, and a “Come For A Cause” philanthropy program that collects money to fund everything from sexuality workshops for marginalized people in the South to the Transgender Law Center, a trans-led organization focused on promoting self-determination for all.

In addition to their charitable work, Babeland has everything you need to have a great time in your own room. Anal toys, strap-ons, vibrators, couples toys – you name it, they wear it. Be sure to check out our selection of fun games for two (or more, if that’s your style) like 100 Sex Questions to see if you’re as knowledgeable as you think about birds and bees.

Better: All around

Lovehoney, like others on this list, was born out of a desire to see a move away from old-school sex industry norms that centered male pleasure by using degrading, aggressive and off-putting imagery popular in and before sex. 1970s. The company was started in 2002 by colleagues and friends Neal Slateford and Richard Longhurst using Richard’s personal computer and apartment, and now they ship worldwide in plain brown boxes from warehouses in the States. United, UK and Australia.

While they contain everything you typically look for when clicking on a sex toys website, Lovehoney also offers helpful advice on everything from “How to Buy Sexy Lingerie for Women” to guides on electro-sexual devices. and chastity. Dive into this section to uncover issues you didn’t even know you had, then head to the shopping section to choose a selection of new and exciting toys to explore in your own home.

Better: Fetish wear; sex workers

Any New Yorker who’s spent time in the kink scene is familiar with Purple Passion. They carry a huge selection of latex clothing in store, from opera gloves and basic cocktail dresses to intricate dresses from renowned designers, many of which are also available in their online store. Wet-looking and other frizzy fabrics also abound in many styles, as does a wall of collars and harnesses ready to be walked through in a non-judgmental zone run by experienced, down-to-earth professionals who have seen it all (and probably does everything. .

As you will see on the website, Purple Passion also has a huge range of toys to complement your new fetish look, and you will be impressed with their selection of lubricants designed for any slippery situation imaginable. Bonus: If you work in the industry, ask about special discounts on applicable products that you will need for your job.

Better: Personalized experience

Good Vibes is a sex health and wellness toy retailer with its roots in San Francisco, formed in 1977 by sex educator Joani Blank who sadly passed away in 2016. She was a pioneer of sexual positivity and the process of learning pleasure. The focus on pleasuring women in addition to that of men evolved into a broader discussion of the gender spectrum and identity topics to form an inclusive and healthy place for all.

In addition to the wide educational and fun tools, Good Vibes also offers personalized advice via a free virtual meeting with a sex educator. Whatever you are looking to improve or improve, someone on the team will be ready to tell you about it and hopefully leave you happier than ever with your sex life.

Better: New store

Overkink is a newcomer to the sex store scene, but they’re already making waves and talking about Cosmo and Allure. Owner Jaycee Chester offers this powerful mission statement on the website:

“Overkink is a 100% black women owned business. While many people struggle with open sexuality, the black community has long fueled the negativity surrounding sexually positive thinking. As a black-owned business, Overkink strives to break this mold and cultivate an openly intimate space to chat, be curious, and explore. “

You can easily find a number of fun and innovative toys to keep you happy by searching through Overkink’s offerings (check out buyer’s favorite vibe, The Rose), but don’t miss out on the sex furniture and sections of posts for unexpected inspiration to transform your space into something more conducive to an active sex life.

Better: Luxury toys

Gwyneth Paltrow is getting a lot of flack for her ridiculously overpriced, ridiculously-named online store / wellness center / whatever you want to call the Goop website, but her team knows her stuff when it comes to lavish sex toys.

The deals are highly curated and each special in their own way, targeting a high-end crowd of big-spenders who love sex and want to make the most of it at all costs. However, that doesn’t always translate into prohibitive prices, and many of the merchandise available on Goop are affordable, with most costing less than $ 100. Buyer’s favorites include the Vesper vibrator collar currently only available on the waitlist (sign up, it’s a must-have) and the stylish double-sided wand vibrator with its millennial, kitschy pink design.