Biotevia bridges wide gap in nutraceutical market, says founder Dr Somdutta
New Delhi [India], October 28 (ANI / ATK): In 2019, the size of the global nutraceuticals market was valued at $ 382.51 billion. It is expected to reach $ 722.49 billion by 2027.
The growing attention to calorie reduction and weight loss, encouragement of medical nutrition, escalation of health care costs, as well as the increase in the elderly population worldwide are expected to encourage the growth of the global functional food industry and promote the consumption of nutraceuticals.
When it comes to nutraceuticals and health supplements, there are tons of nutraceuticals that are marketed and sold as gender neutral or not aligned with a specific gender.
In health supplements, there can never be just one product to meet the demands of both male and female body types. Men and women have unique priorities and demands. For example, women lose bone density much faster than men after the age of 30 and may benefit from a calcium multivitamin. On the other hand, men at the same age prioritize muscle health and mass density with protein supplements.
Also, the nutritional guidelines and formulations that define a man’s and a woman’s health supplements are quite different. The amounts and types of nutrients formulated in each product provide different important benefits depending on gender.
Thus, it is imperative that both men and women consume nutraceuticals specific to their body type and gender.
This is where Biotevia Life Sciences Nutraceutical from the house of Assiduus Global transparently bridges this gap, the unavailability of health supplements or gender-specific nutraceuticals. Biotevia, a premium wellness supplement brand and a brainchild of Make in India, looks at health supplements in a different light. Biotevia is not only advancing the consumption of smart and functional âsuperfoodsâ, but is also deploying technological prowess as well as robust product development to drive the nutraceutical industry poised for massive growth over the next few years.
Unlike the plethora of brands on the market and contrary to what the generic notion is, Biotevia offers different very specific supplements for men and women simply because their body type is different and therefore their nutritional needs are different.
Founder of Biotevia In addition, when it comes to nutraceuticals, the influence of geography and topography plays a crucial role in their formulation and manufacture. Nutraceuticals are a highly consumer driven market and consumer demand and bodily needs are diverse across the world. Here are some examples. India is widely regarded as the âdiabetes capital of the worldâ. Therefore, the sale of sugar-laden gummy candies in this market will have dire consequences. In the United States, people are prone to heart disease and illnesses such as Alzheimer’s disease or chronic respiratory disease. Women all over the world suffer from deficiencies in vitamin B12, calcium (often leading to osteoporosis), iodine and iron.
At Biotevia, the team works with formulation experts and scientific researchers who collaborate with the product management team to implement their technology to develop innovative products specific to people’s bodily needs.
As we age, our immune system and our bones weaken. This is where we need a nutraceutical that, together with a healthy diet, can help keep you fit and healthy. Biotevia products, which meet the specific needs of men and women separately, take care of the vitamins and nutrients that your diet lacks to provide your body.
All Biotevia products are clinically certified, results-oriented, toxin-free, cruelty-free natural wellness supplements and were manufactured in an FDA registered facility. Biotevia products are inspired by Nature and guided by the power of Science.
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