Casual dating app Mixxxer is rebranding itself as “Mixxxer for Men”, focusing on men’s interest tips
LOS ANGELES, August 30, 2022 /PRNewswire/ — Mixxxer.com is undergoing a major rebrand and refocus, ending its dating app and launching a men’s lifestyle website focused on health, dating tips, sex tips, etc. Mixxxer.com gained viral notoriety in 2015, being featured on MTV, Thrillist, Huffington Post and other major publications.
Mixxxer has been hailed as the ultimate hookup app with no strings attached and was one of the first dating apps to explicitly allow nudes and other X-rated content. The app has paved the way for countless hookups and helped usher in worry-free online dating. While websites like Match and OKCupid encouraged long-term relationships, Mixxxer cut the strings.
Dating app Mixxxer was shut down in July 2022 as the company removed profiles and payment information to protect users. Ashley Madison offered free signups for existing Mixxxer users, ensuring the jaunts can continue. Going forward, the company will operate under “Mixxxer for Men” and provide a wide variety of content of interest to men.
The company cited a changing landscape while announcing its move into lifestyle advice. Privacy is now a major concern with explicit photos, especially a serious risk for people using dating apps.
Founder of Mixxxer Matt Manes States:
“We are thrilled to introduce the new Mixxxer lifestyle website and start a new chapter in what has been an incredible journey so far. Between Covid, a rapidly changing world and the proliferation of hookup apps and dating sites, today is very different from when we started Mixxxer 7 years ago. We felt we had to change with the times, so we decided to take advantage of everything we learned from managing Mixxxer to offer our customers insider tips and guidance when it comes to meeting their sexual needs and living a better life.”
Mixxxer’s team of sex and wellness experts will help men and women understand and navigate the changing landscape. The staff emphasizes diversity, with men and women of different orientations providing a platform to offer guidance for different lifestyles. Whether an individual is gay, straight, swinger, looking to have an affair, or anything else, the Mixxxer editorial team provides insight.
While Mixxxer for Men will focus on male interest, the site will offer valuable advice for women and non-binary people. Dating itself continues to evolve as more and more people lead less traditional lifestyles. The rise of remote work, dating apps, social distancing, restricted borders, and various other factors have reshaped dating in recent years.
The modern dating landscape may be more complicated than ever. Mixxxer for Men positions itself as the go-to source for dating advice and men’s interests, providing information that will empower men, women, and non-binary individuals.
For more information, please visit Mixxxer.com or contact [email protected]