Did Eminem, Snoop Dogg or Kendrick Lamar get paid for the Super Bowl halftime show?
It’s that time of year again, when the whole country watches as two teams go head-to-head in the biggest football game of the year. Of course, not everyone watching Super Bowl LVI will even be interested in who wins or loses. In fact, it’s fair to say that the Super Bowl halftime show is as much an event as the game itself. And this year, the NFL is going all out with not one, but five scheduled artists.
It’s true. It’s a rap and hip-hop extravaganza, with some of the biggest names in the genre (plus a well-known R&B star) joining forces for the halftime show. Dr. Dre, Snoop Dogg, Eminem, Kendrick Lamar and Mary J. Blige are expected to take the stage halfway through the major sporting event. It’s unclear if it will be as ambitious as The Weeknd’s performance last year, for which the singer spent $7 million of his own money, on top of the NFL’s production budget, according to Billboard. With five artists on the schedule for 2022, the NFL has likely spent millions just to build a stage big enough for all of these musicians to perform together.
Dr. Dre – the rapper, record producer, actor – is also the CEO of Aftermath Entertainment and Beats Electronics (yes, those Beats). He rose to fame with the NWA group of the 1990s, and in 1992 he released his first solo album. The Chronicle. He also helped kick-start the music careers of various other artists, including fellow Super Bowl performer Eminem. Dr. Dre also has songs with all of his Super Bowl performers, which means he’ll likely bring them on for at least one, in addition to any solo work the others might choose to rap/ to sing.
According to VarietyDr. Dre is also bringing in two deaf rappers – Sean Forbes and Warren “WaWa” Snipe, marking the first time sign language interpreters will be included on the halftime show.
It’s both an epic team and also a way for the NFL to appeal to all audiences, young and old, who may not want to watch the game, but are sure to listen to talented celebrities. which will undoubtedly bring a performance worthy of the name. memory.
So, how much did it cost to obtain the quintet that we are going to see on February 13? Scroll down to find out how much the whole production costs.
Are performers paid?
Contrary to popular belief, entertainers have historically not been paid for their Super Bowl performances. Instead, the NFL pays the production costs to set up the performance. This figure varies each year, and the NFL does not advertise it. That’s why major news for 2021 has focused on how much The Weeknd paid on top of the league budget.
How much did the 2022 halftime show cost?
Last year, Forbes reported that the show cost around $10 million. In 2020, when Shakira and Jennifer Lopez performed, it would have cost $13 million, according to Reuters. We may not have the exact numbers for this year yet, but chances are it’s between $10 million and $15 million, or even more.
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So why are all these big names doing it? Usually it’s to promote a new album or just to increase the number of streams. After the performance of Jennifer Lopez and Shakira, Newsweek reported that Lopez peaked at 335% in streaming and Shakira peaked at 230%.
Imagine what that will do for not just one artist’s streaming numbers, but five. The Super Bowl is about to turn us all into big hip-hop fans.
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