Men’s care under one roof
In recent years, an increasing range of men’s grooming and beauty products have become available, along with an increasing number of salons catering to male customers.
But sensitive issues such as hair loss and thinning have remained a taboo subject for some, leaving those affected reluctant to seek advice when they need it.
Helping men feel more confident by providing a safe space for discussion is the goal of husband-and-wife beauty entrepreneurs Bryson and April Scott-Simmers.
Two-thirds of all men will eventually be affected by male pattern baldness while others may experience hair loss due to factors such as illness or stress.
Bryson and April realized that many men feel embarrassed to go to a traditional salon, where they might be overheard by others, asking for advice.
They wanted to make hair replacement services and other beauty treatments more accessible in a judgment-free environment.
So last month the couple opened The Men’s Room in Lichfield with the aim of providing men of all ages with a place where they could feel comfortable and confident talking about sensitive topics.
The couple offer private consultation rooms so clients can discuss their hair loss and learn about the various options available to them without fear or embarrassment.
Bryson and April are no strangers to the beauty market with a chain of barbers and beauty salons across Staffordshire and a hair extensions business in Lichfield called Goddess Extensions.
“After working in the men’s beauty and grooming market for 30 years, I knew it was time to create a cool space and service where men could feel confident walking into an environment and discussing often sensitive questions around issues like hair loss,” Bryson says.
“The men’s room will allow men to feel 100% comfortable having a consultation on anti-wrinkle treatments, hair removal and how to get support for hair loss without any discomfort and in a space totally private.
Bryson was trained to provide non-surgical hair replacement systems, which are an alternative to hair transplants.
They involve fitting new hair to areas that have thin hair or no hair to create a realistic front and side hairline.
“Hair loss can be a tricky area for men and we now offer life-changing services for people if they want to look into hair integration systems. The demand is there, but often men reluctant to ask for help for fear of lack of privacy, we responded to that,” says Bryson.
At Men’s Room, they offer “complete men’s care” under one roof with services including men’s barbers, perms, coloring and a clinic for men with hair loss.
Full waxing services are offered as well as an esthetic clinic, facials, full sports massages and self-tanners.
April says the couple spotted a gap in the market where they could offer a wide range of services in the same store.
“Byrson also dreamed of having everything under one roof, a place where a man could get a haircut but also get a massage, facial and waxing. They could spend all day here if they wanted it,” says April. “There’s a huge demand for it. Men like to take care of themselves, they like to have facials, and some men even have botox now.
“But they want to be in a nice, modern environment, they want someone experienced, qualified and professional, and they want privacy, whether it’s for waxing or for a loss consultation. hair. They don’t want to be in a living room full of people, they want a private room.
“We spoke to a couple of men who traveled from Manchester to London for these services.”
Bryson believes that getting a good haircut should be an uplifting and relaxing experience and that every man should leave the salon feeling good about himself.
“We offer a modern barber service, but we want to position ourselves much more than that with sports massage services, waxing and grooming advice. The Men’s Room is a complete beauty and grooming experience for men,” adds Bryson.
The couple have been delighted with customer feedback since The Men’s Room first opened on April 12.
“In this industry, it’s a lot of word of mouth. Someone will come to the show and then tell someone else about it and then they will pass it on. It was really good and much better than we expected,” says April.