Now that Simu Liu is a Marvel superhero, can companies please stop using his photos?
Simu Liu is everywhere. Even in a lockdown where we can’t travel outside of a three-mile radius of our homes, it’s hard to escape the enviable beauty and charm of Marvel’s latest superstar. If not on billboards and buses, Liu’s face shines on TV screens and desktop monitors, an indication that life may never be the same for the young star, who is. recently made history after becoming Marvel’s first Asian superhero in Shang-Chi and the legend of the ten rings. But if you’ve recently found yourself Google searching for business schools or Zumba classes, you might have found yourself focusing on a certain resemblance to Liu. Turns out your eyes weren’t fooling you: The MCU’s newcomer could also be the world’s most successful stock model.
It takes a certain panache to be successful in archival photography: from the posturing in a relatively empty boardroom, to examining a computer screen flooded with fake colleagues, or the fake laugh that must sound genuine and genuine. to spectators. Not only can any model be successful, but Liu can do it and in 2014, a $ 120 photoshoot seemed to prove lucrative for companies who have since continued to use Liu’s face on their advertising material.
The actor has long tweeted how, early in his career when he was strapped for cash, he tried modeling. According to Insider, you can find the images on Getty if you search for terms like “businessman” and “colleague.” Most of the footage is from the one photo shoot from 2014, with one of the photos even ending up in a QuickBooks Accountant book. The irony is not lost on Liu, who shared with his followers on Twitter that he is in fact an accountant. In a Tweet, the actor wrote: “It’s extremely ironic because I worked for Deloitte outside of business school and got fired because I was so bad hahahaha.”
He later added: “PLEASE STOP USING MY FACE FOR YOUR ACCOUNTING DOCUMENTS !! I WAS AN ACCOUNTANT FOR 9 MONTHS, I WAS PLEASANT AND HATE EVERY MINUTE OF EVERY DAY AT WORK (That doesn’t mean that bookkeeping isn’t a perfectly valid activity for some people !! Live your best life! !!) ”
But accounting is not the only industry where Liu’s image has been used, he even advertised a gym. Posing in front of the image, Liu tweeted in 2018, “To those of you wondering; yes that’s me in many @GoodLifeFitness locations across Canada. I was doing Zumba in a photoshoot I got paid $ 120 for. It was in 2014, I needed it. No, I don’t know why it’s still in place. Yes, I really like Zumba.
Liu jokingly asked people to stop buying the pictures and using his face, but given the recent success of his Marvel movie, it’s likely that companies will do whatever they can to capitalize on his fame. Still, it’s a poignant reminder that little things, big things can happen. Liu may have started out as a photo model, but he’s since landed one of the biggest roles in an acting career.