Rhone addresses men’s mental health discussion – WWD
Rhône is doing its part to start a conversation around men and mental health.
On June 1, the men’s clothing brand will partner with Men’s Health magazine to launch (Men) tal Healthy, a new campaign and collaboration to shine a light on the subject.
During the month, the two will run a social media campaign asking men to share their mental health journeys on Instagram. Additionally, Rhone has created a limited edition t-shirt whose sales will benefit Mental Health America, a nonprofit dedicated to mental illness.
According to data from Mental Health America, less than a quarter of people participating in its screening program – a survey to help determine if a person has symptoms of a mental health problem – are men. In addition, over 70% of the men who responded to the survey scored moderate or severe for a mental health condition and over 60% of them never received treatment or support.
The Men’s Health x Rhone (Men) tal Healthy t-shirt, made by Active Apparel Group, who donated the fabric, stitching and printing of the item, features the campaign logo on the front. It will cost $ 38 and is available on the Rhône website in two different colors. All net proceeds from sales of the shirt will go to Mental Health America.
“As a brand committed to helping break the stereotype of male mental health, and as someone with personal experiences with mental health, we are proud to team up with Men’s Health, Mental Health America and Active Apparel Group on this campaign to encourage open dialogue around the issue, ”said Kyle McClure, co-founder and chief product officer of Rhone. “Any way we can use our platform as a business to demonstrate the strength to deal with mental health issues is a cause I’m ready to do anything for.”
“Mental health is an increasingly important content pillar for us, and we hope it becomes as synonymous with the idea of ’health’ as fitness and nutrition always have been,” said Richard Dorment, Editor-in-Chief of Men’s Health. “Rhone has been an incredible partner in helping to make this a reality. Together, our common goal is to destigmatize mental well-being.
In addition to the campaign, Rhone and Men’s Health are working with Evryman, an online support group for men, to host a free men’s wellness summit on June 3, which will include a roundtable discussion on mental health issues. . Participants in the four-hour program include Joe Hawley, a former NFL lineman and founder of the Hart Collective; Brian MacKenzie, President of the Health and Human Performance Foundation; Dr Myles Spar, National Medical Director of Vault Health, Owen Marcus and Lukas Krump, co-founders of Evryman, and others.
“Too often, men avoid talking about mental health when they are struggling. We are delighted that Rhone has decided to partner with us and is committed to normalizing these conversations, ”said Paul Gionfriddo, President and CEO of Mental Health America. “Men’s Health and Rhone encourage men to speak openly about what they do and this will go a long way towards achieving the common goal of improving mental health for all.