Singapore-based health tech company Ordinary Folk has launched its online clinic for men, Noah, in Hong Kong.

Noah is a telehealth service focused on men’s sexual health. It offers a discreet and streamlined process for seeking advice and treatment for male health issues, such as erectile dysfunction (ED) and premature ejaculation (PE). Users must first complete an online assessment form before being booked for a virtual consultation with a registered healthcare professional. The platform also offers fast delivery of prescription drugs in any packaging.

WHY IS IT IMPORTANT

Two years after its launch in Singapore, Noah is expanding its footprint across Asia via Hong Kong. The company noted from a study that about 63% of men in Hong Kong deal with ED or PE. However, they remained “heavily stigmatized” for seeking treatment despite the prevalence of these problems.

“We want to make men’s treatment accessible in Hong Kong and provide patients with treatment that works. It’s about giving men the confidence to talk to a doctor, getting them the right help and finding a solution. really effective,” said Sean Low, founder of Noah. .

Noah found that seven out of 10 patients seek advice for their sensitive concerns for the first time. Since its opening, more than 30,000 customers in Singapore have joined the platform.

“Just a year after our launch, Noah has become Singapore’s largest telehealth service and we now aim to bring this service to cities across the region with Hong Kong as our starting point,” Low said.

Based out of its Hong Kong location, Noah Hong Kong plans to soon offer hair care, weight management and mental health care.

MARKET OVERVIEW

Last year, He Health, the online men’s clinic of Chinese dating app Blued, operator Blue City, received its permit to appear from the Chinese government. The platform began by promoting men’s health and HIV prevention awareness and has since expanded to everyday men’s wellness. It also offers delivery of post-exposure prophylaxis drugs to around 100 sites across the country. The online men’s health market in China is expected to reach $15.2 million by 2025, according to a report by Frost and Sullivan.