Why Men Line Up for ‘Back to Work’ Botox
A good example is Taktouk’s client Frank Rees, a 48-year-old single accountant from London. Before the pandemic, he had added a small amount of filler under his eyes, or “teardrop”, to alleviate facial fat loss, resulting in a sunken appearance. However, with the return to office life in sight, he wanted to erase the impact the WFH app had on his appearance. “I feel like I’m walking around in bad light for a whole year,” Rees says. “When I get back to work, I want to look refreshed. There are always younger competitors in the ranks, so I want to put my best face forward.
Men like Rees know what they want, and Taktouk has noticed a shift towards men who come to him with more informed requests. Before the pandemic, they typically visited his clinic for a small adjustment with the popular anti-wrinkle Botox injection, which lasts six months and costs from £ 250. In recent months he has noticed an increase in the number of men wanting full facial treatments that give more noticeable rejuvenation, using fillers – these start at £ 450 and last for up to two years .
Complete facial rejuvenation was Rees’ treatment plan. Taktouk cleverly used a “dynamic and flexible” filler from leading injectable brand Teoxane on Rees’ forehead. Unlike the old-fashioned dense fillers which can give an obvious “fill look”, this won’t make you feel like something has been frozen. “As men age, the skull changes shape relative to the profile and you get a more pronounced bump between the eyebrows, which you would imagine with cavemen,” says Taktouk.
Taktouk hardly does not know facial anatomy. By injecting filler into the right compartment of the forehead, “it softens the troglodyte appearance, and in doing so, it opens the eyes and gently softens the wrinkles on the forehead.” This is the important part. For men, Taktouk always keeps the horizontal lines of the forehead, so as not to “feminize” the face, while reducing the “eleven” (the two vertical lines between the eyebrows). He also added a small amount of filler to Rees’ jawbone, to make it appear stronger.
“There has always been a misconception with injectables that men will look drastically changed, but these are just small changes and it makes me happier,” Rees explains. “I’m very low maintenance – other than washing my face and putting on a basic moisturizer, I don’t do anything else, but I consider injectables to be an investment in my face. “